Apple Reviews

Based on 388 customer reviews from our shopper community, Apple’s overall rating is 2.94 out of 5 stars and 57% of reviewers recommend this brand. Detailed ratings are also provided below to help you learn more about this brand. 60% of reviewers consider Apple overall a good value option, based on a rating of 2.72 from 25 votes. The most common issues with Apple are around Shipping & Delivery, Return Policy, Customer Service and Price & Quality based on a rating of 2.83, 2.50, 2.0 and 2.80.


388 Reviews

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Good Value


Price & Quality


Shipping & Delivery


Customer Service


Return Policy


All Reviews (388)
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May 13, 2023
"I just had a phone rep do a screen…"
I just had a phone rep do a screen share and try to get me to tap on updates, knowing that apple is being sued for updates causing phones to crash, so that the customer will have to purchase another. All I wanted to do is change my password, which took 2.5 months last time. I was locked out of my phone the entire time. I’m close to switching to a less invasive, trustworthy company.
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May 12, 2023
"Stolen phone, but absolutely zero support or security on´this phone for thiefs"
I wouldn't expect to ever have to write a message like this, but my IP14 PRO MAX was stolen in the blink of an eye, which was probably turned off immediately, and for some reason the find app didn't work, despite apple saying everywhere that it's possible even a week after loss :D the phone reports offline status etc. it's been over 5 days now.
I borrowed a friend's mobile and tried to turn it off without unlocking it, as apple surely knows... this can be done and to make matters worse, the mobile can be temporarily disabled without unlocking the find function, so for thieves, these iphones are heaven. I don't understand how a big company like apple can even afford this. I find it inadequate to us clients and almost unacceptable, I must say that getting an iphone without insurance, which costs a mountain to buy too, makes no sense. You never know what can happen to you and you will be without a cellphone for your monthly wage. I would like to hear some statement and maybe some explanation or help me in finding my ip... The theft is reported to the Police, only they can't do much about such a theft. Thank you and have a nice rest of the day.
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May 12, 2023
"A complete let down didn’t help with…"
A complete let down didn’t help with the purchase of the new phone
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May 12, 2023
"I just tried to buy the iPhone 14"
I just tried to buy the iPhone 14 and wished to put it in my phone for recycling.

I told them my phone was damaged and they stated my phone was worth just over £500. However, they wish me to pay for the new phone in full and then they will credit me back what they think it is worth after.

Cake and eating it springs to mind. I have been with Apple for 30 years, and it seems I must go elsewhere. You would think after 30 years of buying their goods, they would trust your integrity.
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May 11, 2023
"Worst UI imaginable"
Worst UI imaginable, beautiful phone, but absolutely horrid and hard to use user interface, besides looks, Android is superior in every aspect.
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May 11, 2023
"I love apple product, watch need work"
I love apple product, but they need to work more on apple watch ultra.
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May 11, 2023
"Overpriced phones obviously"
Overpriced phones obviously, but the iOS has been really smooth for the last 5 years.
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May 11, 2023
"Called apple, spoke with 3 people no one could help! :("
Called apple to have an info, call was transferred to three people to three different and no one could help me! The third person was a rude supervisor who did not allow me explain, talked over me! When he transferred my call to a fourth dept it was hang up! TERRIBLE SERVICES! Very unprofessional! :(
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May 11, 2023
"Biggest greedy losers in technology"
Besides being $#*!ed when it comes to their services as a company, apple is the biggest waste of effort humanity came up with. These greedy schmucks disqualify your hardware when the need to drive their sales. Greedy btch jobs left with cancer because he invented cancer.
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May 11, 2023
"My daughter passed away in July and her…"
My daughter passed away in July and her fitness watch series 6 was locked. I have Parkinson’s and I’ve been trying to get them to unlock the Fitness watch so I can wear it. I’ve been to the store two times. I’ve called two times and asked to speak to a manager, spent half a day on the phone. I keep getting denied I’ve submitted her death certificate. I’ve submitted her receipt of purchase, they just keep making me jump through hoops. It’s so heartbreaking to keep talking about her death. My husband tried to buy me a new one, but I really want the one she wore but they’re wearing me out I don’t understand why they’re making this so difficult.
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May 10, 2023
"CS Rep"
Had a problem with my subscription and the customer representative helped me asap. The best ever! Thanks Apple!
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May 10, 2023
"Faulty i phone 11."
The cellular aerial failed in my i phone after 2 years 4 months. It was bought from John Lewis and I approached them as the retailer and they asked me to get me a report from apple. The apple genius bar report stated "phone not providing any cellular service-diagnostics run on the device and flagged internal cellular Rf failure. No issues found with regards to physical damage/liquid damage or customer misuse. Advised due to internal issues the phone should be replaced.
John Lewis' response was as follows;
With regards to your main concern, that being your claim under the Consumer Rights Act 2015 over your Apple iPhone 11, I have reviewed your case and consulted with the team responsible for assessing customer claims. Regrettably, I must inform you that they have advised that we reject your claim at this time. The reason for this is that the Genius Bar report does confirm that there is a fault currently with the device, but there is no mention that the fault is inherent with the device or components wherein. Therefore you do not have a valid claim in this circumstance. They are refusing to budge on this stance.
I called the apple store again who advised that this scenario is not unusual with John Lewis and they advised me to contact Apple support as the manufacturer of the device to see if they would honour the device under the consumer rights act 2015. They refused to do so stating that the retailer is responsible.

I am now in possession of a supposedly high quality device that cost me £725 two and a half years ago that is not economically worth repairing [the device is sealed and `Apple quoted £475 for the repair]. Both the retailer and the manufacturer are refusing to recognise the device should be replaced due to an inherent fault despite the apple store effectively acknowledging that this is in fact the case.
Apple are even refusing to offer anything for the phone in part exchange for a new one
As a loyal apple user for over 20 years I find this extremely disappointing and I feel very let down by a company that my family and I have been fans of for many years.
If apple use third party retailers to market their good they should ensure that they are reputable and will comply with the Consumer rights act of 2015. A Company is only as good as its weakest link!
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May 10, 2023
"Apple iphone waste of money."
Apple iphone waste of money.
I ordered a brand new iphone 14 pro max online they delivered it ice cold when I opened the box I got a feeling that I opened a beer pack the phone is cold and watery I took the poctures and send them to apple customer service and asked is it normal she said it was normal then after 2 months my camera is blurry I asked them to replace the device they said we can only repair the device and install new camera now I spent almost £1200 on brand new device and getting it repaired with in two months now i got a feeling that I am using a refurbished iphone
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May 10, 2023
"Broken rubbish IPhone 14 Pro Max for almost 9 months and still not fixed What a shame it’s not possible to do a…"
What a shame it’s not possible to do a minus star as a result of almost 9 months trying to get Apple to fix my NEW iPhone 14 Pro Max Rubbish device. So far I have spoken to so many so called Geniuses who haven’t a clue from all over the world firstly in the Philippines (3 people) Portugal (3)
Sacramento, Florida, Republic of Ireland, Greece, Arizona and one person said they weren’t allowed to say and 4 wasted trips for hours on end to the Apple shop which isn’t close by and not one person has been able to fix my phone which leaves me without my Apple phone for days as it freezes. Recently on a trip to Japan and South Korea it froze twice and they refuse to refund my circa £50 of phone calls
but now it has frozen 4 times out of 5 days leaving me without a phone for up to 12 hours . I gave my neighbour an Amazing £80 OPPO android for Christmas and as I’ve had to borrow it she has never used it and me having to pay £1,400 for utter junk . Apple please take a leaf out of OPPO’s book and stop charging extortionate prices for phones that won’t work and you can’t fix .
Yesterday in the Apple shop they guaranteed me they had found the problem and in just over an hour it froze again . The only way of getting it back to life is to let the battery run down (which i incidentally Apple weren’t aware of) until I told them .
Surely there must be someone in Apple who knows what they are doing as I’ve had so many case ID’s opened up and when you try to send the recording they provide you with it says “Please try again later” which doesn’t happen . Every case ID that is opened up they manage yo get away with doing nothing and to think of the billions they are making and get away with this as no one is capable of taking them on for their rubbish devices and the ratings prove that this is the case
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May 10, 2023
"ordered a watch on line with courier…"
ordered a watch on line with courier service and just before delivery it was refunded.
i could not get an answer to why this happened and all i got was an apology with no explanation

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Questions & Answers

Hi i want to know about one of your sales manager who sahil mohammad marif.


What made you choice an iphone from a samsung phone as they are usually priced similarly?

October 24, 2020

“IPhone's are more reliable and they last longer (mainly because of the software, and the software updates). Moreover, Apple has better warranties, better customer service, and their product have a better resell value.”


I neeed an aple tablet do u ve such products

July 29, 2020

“Buy an iPad. I believe that is what you want as thats their only device that looks like a "tablet".”


What is this ik apple is amazing but this is the iphones


How about price of iphone 6 32gb?

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